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BLACK FRIDAY WARM-UP DEALS
Up to 40% OFF + 20% EXTRA on selected footwear with code: SNEAKERS
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Scandinavian techwear brand Heliot Emil is renowned for pushing the limits of design, creating bold, forward-thinking pieces. Now, in a first-of-its-kind collaboration, PUMA partners with Heliot Emil to reimagine utility wear, merging high fashion with sportswear performance. This exclusive collection, inspired by the rugged Icelandic landscape, is designed for those who seek the extraordinary. Add the highly anticipated PUMA x Heliot Emil collection to your wardrobe and experience clothing that combines industrial and technical details with black-on-black minimalism. Each piece—from the sleek Heliot Emil jacket to the rugged boots and shoes—features meticulously crafted details designed to endure the elements without sacrificing comfort or style. Layer up in the minimalist Heliot Emil hoodie or step out in avant-garde footwear and make a statement in the city and the great outdoors. The PUMA x Heliot Emil collaboration blends a daring design ethos with performance-driven expertise, delivering timeless style with a technical edge.
Ready to push your boundaries? Explore PUMA’s exclusive Lifestyle collections and discover the perfect fusion of fashion and performance for your next adventure.
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